Case Study: Bukalapak Protects Product Page Visibility with Botify

Protecting Product Page Visibility For Bukalapak

Bukalapak, one of Southeast Asia’s largest ecommerce marketplaces, turned to Botify to address a major SEO challenge on its product description pages. As a user-generated-content platform with 40–50 million active URLs, Bukalapak saw the share of product pages crawled by Google drop from 60% to 40%, putting organic visibility and traffic at risk.

Using Botify’s cloud-based SEO platform to crawl, audit, and analyze site performance at scale, Bukalapak gained full visibility into crawlability issues caused by illegal or non-compliant listings consuming crawl budget. With Botify, the team reduced these problematic pages from over 30% of crawled pages to under 10%, helping protect organic traffic, improve compliance, and increase unique keywords by 20% while supporting a 640% increase in active URLs.

Bukalapak

Mardya Wandry

Head of SEO