Case Study: Parts Town achieves 31% growth in clicks with Botify

Parts Town grows clicks 31% YoY with Botify

Parts Town, a global leader in OEM parts distribution, faced challenges scaling its digital platform and managing AI traffic. Its JavaScript-forward site made critical content invisible to search and AI crawlers, hurting discoverability and site performance. To address this, Parts Town partnered with Botify to improve crawl efficiency and build a foundation for AI-driven growth.

Using Botify's SpeedWorkers and PageWorkers products, the team pre-rendered JavaScript content and rapidly deployed optimizations. This made key pages accessible to crawlers and reduced engineering dependency. As a result, Botify helped Parts Town achieve a 31% year-over-year growth in clicks on revenue-driving pages and significant increases in visits from Google and OpenAI.

Parts Town