Case Study: Mister Auto boosts organic performance with Botify

Mister-Auto increases indexable pages by 38% with Botify

Mister Auto, a leading auto parts seller in Europe, faced a significant challenge with its organic search performance. Their products were not ranking highly, and a large number of error code pages indicated that search engines were failing to crawl their five million URLs efficiently. They sought a scalable solution from Botify to address these issues.

Using Botify's regular, comprehensive site crawls, the Mister Auto team identified and fixed problems including redirect errors and millions of orphan pages. The solution implemented by Botify led to a 38% increase in indexable pages and a 91% reduction in 301 error codes. By eliminating 1.8 million orphan pages and reducing duplicative content, search engines could crawl the site more efficiently, dramatically improving organic performance.

Mister-Auto