Case Study: Blibli.com boosts organic traffic and transactions with Botify

Marketplace on a mission Helping Blibli delight customers at scale

Blibli.com, an ecommerce pioneer in Indonesia with more than 34 million users and 275,000 merchant partners, wanted to improve its organic reach and traffic at scale. To support that goal, Blibli turned to Botify’s enterprise SEO platform to analyze crawl and log file data across millions of pages and identify which strategic pages were not being crawled or indexed.

Using Botify, Blibli optimized its site for organic search and improved crawl budget and visibility. The results included a 39% increase in pages crawled by Google, a 50% increase in pages indexed, a 20% increase in clicks and ranked pages in Google SERPs, and a 30% increase in organic transactions within six months, while also saving an estimated 140 hours per week in SEO and audit monitoring work.

Blibli.com

Irvan Sanjaya

Assistant Vice President of SEO