Case Study: LuisaViaRoma transforms SEO into a core business performance indicator with Botify

Luisaviaroma strengthens SEO with Botify across 10 languages and 10 million+ pages

Luisaviaroma, a luxury fashion retailer, faced the challenge of managing tens of millions of pages on its custom-built e-commerce site. This scale, combined with a strategic shift to focus on product pages, made it difficult to monitor for SEO errors and collaborate efficiently with their IT team. They lacked an enterprise solution to detect issues early and identify optimization opportunities at scale.

Botify provided its Analytics and Intelligence platform, supported by a team of dedicated SEO experts. The solution centralized data, improved crawl budget efficiency by identifying wasted resources, and enabled custom reporting. As a result, Luisaviaroma saw consistent growth in organic traffic and revenue. Botify helped transform SEO into a mission-critical business function, improving inter-departmental collaboration and establishing it as a key performance indicator for the entire company.

Luisaviaroma