Case Study: J. McLaughlin boosts organic traffic 22.3% with Botify Advantage

J. McLaughlin boosts organic traffic 22.3% with Botify

J. McLaughlin, a retail brand undergoing e-commerce growth, faced technical SEO challenges after migrating to Shopify. These issues included crawl inefficiencies, a high volume of low-value international URLs, and CMS overwrites that harmed metadata. To address these foundational problems and drive organic growth, they partnered with Botify's Advantage service.

The Botify Advantage team executed a large-scale cleanup to remove non-essential URLs and improved site rendering to be more crawler-friendly. They also identified and fixed malformed metadata at scale. This resulted in a 98.5% reduction in crawlable URLs and a 97.9% decrease in URLs indexed by Google. Most importantly, these technical optimizations led to a 22.3% increase in total organic traffic and a 39.9% boost in non-brand traffic for J. McLaughlin.

J. McLaughlin