Case Study: i-Run boosts organic revenue and Black Friday visibility with Botify

I-Run Sees Record Seasonal Returns by Leveraging Organic Search During Peak Periods

i-Run, a French retailer of running, fitness, trail, and hiking equipment, wanted to rebuild organic search as a primary traffic source after paid channels began to dominate its marketing mix. Facing intense competition, the company needed to improve visibility for top-tail category queries and win more demand during key revenue periods like seasonal sales and Black Friday. Botify helped i-Run focus its SEO strategy with tools including Botify Analytics, PageWorkers, and RealKeywords.

With Botify, i-Run optimized site health and product pages, automated large-scale SEO enhancements, and proved the value of its efforts through better performance reporting. The results were strong: Black Friday 2023 became a record day, with 55% of revenue driven by organic traffic, free-channel traffic up 70%, SEO impressions up 75% YoY, and organic clicks up 99% YoY. i-Run also achieved N°1 rankings on key queries such as “Black Friday” and “Black Friday Garmin.”

i-Run

Celya Marnay

Digital Marketing Director