Case Study: i-Run boosts organic revenue with Botify

i-Run increases organic clicks 99% with Botify

i-Run, a retailer specializing in running and sporting goods, faced a challenge with its organic search performance. After a decrease in organic traffic share due to accelerated paid channels, i-Run needed to reclaim its momentum and re-establish organic search as its number-one acquisition channel. They partnered with the vendor Botify to quickly detect and correct technical SEO issues, better allocate crawl budget, and support teams during peak periods.

Using Botify Analytics and Botify Activation's PageWorkers product, i-Run automated optimizations and improved its internal link structure. The solution delivered significant results, including a record Black Friday where 55% of revenue was generated from organic traffic. Botify helped i-Run achieve a #1 ranking for the query "Black Friday Garmin" and increase the share of traffic from free channels by 70% compared to a reference period, solidifying its market position.

i-Run