Case Study: BlaBlaCar achieves seamless site migration and preserved organic traffic with Botify

How travel client BlaBlaCar used Botify for a successful site migration

BlaBlaCar, a global ridesharing service, needed to migrate its entire website to a new domain without losing its valuable organic search traffic. The company, which ranked number one for many search queries, required a powerful tool to monitor the process and preserve its SEO standings. They turned to the vendor Botify and utilized its Log Analyzer product for this complex project.

Botify provided BlaBlaCar with constant visibility and near real-time monitoring of Google's crawl behavior throughout the migration. This allowed the team to successfully implement redirects, immediately identify and fix errors like a surge in 404 pages, and optimize crawl budget by preventing Google from indexing expired content. As a result, BlaBlaCar achieved a seamless migration where organic visits to their new Axis pages doubled, and they preserved their hard-earned SEO value without significant loss of traffic.

BlaBlaCar

Jérôme Moussay

SEO Manager