Case Study: S.T. Dupont Boosts Organic Revenue with Botify

How S.T. Dupont Boosted Organic Revenue Through Search Automation

S.T. Dupont, the historic luxury house known for lighters, pens, and leather goods, began a major brand transformation in December 2023 with a new logo, revamped e-commerce site, and the launch of women’s leather goods. To support this shift and protect visibility across both new and existing product categories, the company needed to improve SEO performance at scale, fix technical issues, increase indexation, and accelerate implementations without adding resources. Botify was brought in to help address these search and organic growth challenges.

Using Botify’s PageWorkers solution, S.T. Dupont deployed 35 SEO optimizations in six months, including redirects, structured data, internal linking, canonical cleanup, missing H1 fixes, and breadcrumb implementation. With AI-powered recommendations and support from Botify experts, the team improved site control and productivity, leading to a strong measurable impact: organic revenue rose from 28% to 50% of total revenue in just three months, indexable URLs increased by 30%, non-branded traffic grew by 27%, and unique keywords and impressions also increased.

ST Dupont

Nam Vu

Global E-commerce & Digital Director