Case Study: JobiJoba boosts crawl and organic traffic with Botify

How one site increased Google crawl by over 300% overnight, and saw increased organic traffic in a matter of weeks

JobiJoba, a leading job search site, was experiencing a significant and unexplained decline in organic traffic and Google's crawl of its 10-million-page website. Despite using other SEO tools, their Manager of SEO & SEM, Amandine, could not identify the source of the problem. They turned to the enterprise solution Botify to gain the necessary insights into their site's structure and uncover the root cause.

Using Botify's analysis, the team discovered that pagination issues were consuming over half of Google's crawl budget on low-value pages. Botify provided the data needed to implement a solution, which involved restructuring the pagination with AJAX and blocking old URLs. As a result, Google's crawl volume tripled overnight, increasing by 214%, which immediately set the stage for a recovery in organic traffic.

JobiJoba

Amandine C

Manager of SEO