Case Study: Express-Roularta Group streamlines multisite SEO migrations with Botify

How L'Express Group uses Botify - and managed 6 website migrations

The Express-Roularta Group, a major French publisher operating six media websites, faced the immense challenge of migrating all of its sites to new domains without losing significant organic traffic. The SEO team, led by Charlotte Barre, needed a way to meticulously plan, implement, and monitor each complex migration to avoid unplanned side effects and structural issues. They turned to the vendor Botify and utilized its Log Analyzer tool to gain the necessary data-driven insights.

Using Botify's Log Analyzer, the team conducted pre-migration analysis to identify and correct structural inefficiencies, error pages, and redirection mistakes. This allowed them to clean up site architecture and optimize crawl budget before the move. During and after the migrations, Botify enabled immediate monitoring and issue resolution, such as quickly fixing a surge in unexpected 404 errors. The solution from Botify led to successful migrations for all six sites, resulting in a significant increase in active pages and organic traffic for properties like Styles magazine, and established Botify as an integral, daily tool for their ongoing SEO strategy.

Express-Roularta Group

Charlotte Barre

SEO Manager