Case Study: Furla reduces paid search reliance and boosts organic revenue with Botify

Helping Furla Japan be Less Reliant on Paid Search

Furla Japan, the Japanese arm of the luxury Italian fashion brand, was seeing declining organic traffic and had become increasingly dependent on paid search in a highly competitive market. To improve its local search performance, Furla partnered with Botify and used the platform’s SEO capabilities, including RealKeywords and LogAnalyzer, to better understand search intent and strengthen its organic visibility.

Botify helped Furla identify technical issues, align content with user intent, and uncover keywords that were already driving organic traffic but also being paid for, allowing the team to cut wasted spend. The results were strong: SEO clicks increased by 21%, click-through rate rose by 3%, content SEO revenue grew by 173%, and Furla saved about $4,800 per month by pausing over a thousand unnecessary paid keywords.

Furla

Abby Okon

E-commerce Manager