Case Study: Furla boosts organic conversions and reduces paid search reliance with Botify

Furla boosts organic search revenue 173% with Botify

Furla, a luxury Italian fashion brand, faced a steady decline in organic search traffic for its Japan e-commerce site, increasing its reliance on paid search in a competitive market. To address this challenge, Furla engaged the vendor Botify and its SEO platform to optimize its organic search opportunities.

Botify implemented a technical and content SEO solution, identifying critical backend fixes and using its RealKeywords feature to uncover valuable insights. The results were significant and rapid, including a 21% increase in SEO clicks and a 173% increase in content SEO revenue. Furla also saved $4,800 per month by pausing paid keywords that were already generating organic traffic, making its search strategy more sustainable and effective.

Furla