Case Study: EssilorLuxottica centralizes SEO and reduces costs with Botify

EssilorLuxottica saves two weeks per website with Botify

EssilorLuxottica, a global leader in ophthalmic lenses and eyewear, faced the challenge of managing SEO for its vast portfolio of brands with a fragmented, decentralized setup. This siloed structure made it difficult to understand website hygiene and improve organic visibility. To support its growing team and centralize efforts, the company turned to its vendor, Botify, and implemented the Botify Analytics platform to gain a unified view of its search performance.

By leveraging Botify Analytics and Log Analyzer, the team centralized its SEO process, bringing efforts in-house and reducing its reliance on multiple agencies. The solution provided a single source of truth, enabling instant data access and seamless sharing that fostered collaboration. This led to substantial time savings, reducing crawl times by approximately two weeks per website and optimizing crawl budgets. With these results, EssilorLuxottica is now prepared to expand its efforts into AI search platforms with Botify as its key partner.

EssilorLuxottica