Case Study: Mister-Auto boosts organic performance with Botify

Driving Organic Performance For Mister Auto

Mister-Auto, the leading auto parts seller in Europe, needed a scalable way to improve organic search performance across a site with 5 million URLs. Search engines were struggling to crawl the site efficiently, and the company faced widespread redirect errors, orphan pages, and insufficient content issues that were hurting rankings.

Using Botify’s enterprise organic search platform and regular site crawls, Mister-Auto identified crawl-budget waste, redirect issues, and content gaps, then cleaned up its site structure. With Botify, the company reduced 301 errors by 97.7%, cut orphan pages by 1.8 million, increased indexable pages by 38%, and improved crawl rates by 3.9% on desktop and 4.1% on mobile.

Mister-Auto

Antoine Cucherat

SEO Manager