Case Study: Xing Raises Website Visibility and Engagement with Botify

DACH Business Network Xing Raises Website Visibility and Engagement

XING, the DACH business network, needed a better way to manage organic search across a very large website with 40 million URLs and more than 20 product teams. Without enough centralized SEO resources, the company struggled with inconsistent indexing, low-value pages being indexed, and high-value pages sometimes going unindexed, which delayed important content and hurt traffic and revenue. XING used Botify Analytics and Botify Intelligence to bring more structure to its SEO and indexing strategy.

With Botify, XING validated its automated indexation system, improved page quality scoring, strengthened internal linking and sitemaps, and deindexed old or low-quality pages more quickly using noindex tags. Botify Intelligence also gave XING proactive alerts, regular crawl-based monitoring, and visibility across 1,000+ metrics, helping the team quickly identify and fix duplicate, error, or low-value pages. As a result, XING improved website visibility and engagement, protected traffic from long-term negative impacts, and increased the chances of surfacing the right content at the right time.

Xing

Esther Kaltenbach

Senior SEO Manager