Case Study: Bukalapak improves product page visibility with Botify

Bukalapak cuts crawl waste below 10% with Botify

Bukalapak, a leading Indonesian online marketplace, faced a significant challenge protecting the visibility of its product pages. Its SEO team noticed a dramatic drop in the percentage of product pages being crawled by Google, which threatened organic search traffic. A major contributing issue was the vast number of illegal listings created by sellers, which wasted the site's crawl budget and negatively impacted the performance of legitimate pages. To address this, Bukalapak partnered with Botify.

Using the Botify platform to gain full visibility into crawlability and performance, Bukalapak could monitor and mitigate the negative impact of these problematic pages. Botify's solution helped bring the volume of these wasteful crawls down from over 30% to beneath 10%, protecting organic search traffic. This also enabled a 640% increase in active URLs and a 20% increase in unique keywords.

Bukalapak