Case Study: Adevinta boosts organic search performance at scale with Botify

Adevinta boosts organic search visibility 30% with Botify

Adevinta, a global leader in digital marketplaces, faced the challenge of managing organic search performance at scale across its 40 websites in 12 countries. Their existing piecemeal tools were insufficient, and they struggled to communicate the importance of search to executives. To address this, Adevinta partnered with Botify to implement its platform for comprehensive crawl analysis and actionable insights.

Using the Botify platform, including its AlertPanel and ActionBoard features, Adevinta gained the data and expertise needed to improve site visibility. The solution delivered significant results, including a 30% increase in global organic search visibility and a 54% year-over-year growth for one sub-brand. Botify enabled the team to identify and rectify low-quality pages, optimize crawl budget, and develop shareable reports to demonstrate organic search ROI.

Adevinta