Case Study: Adevinta boosts organic search performance at scale with Botify

Adevinta Boosts Organic Search Performance at Scale

Adevinta, the global digital marketplace company behind brands like Marktplaats, mobile.de, and leboncoin, needed a better way to understand and improve organic search performance across 40 websites in 12 countries. Its SEO team was struggling with fragmented tools and limited visibility into crawl, indexing, and cross-linking performance, making it harder to scale SEO efforts and prove value internally. Botify’s enterprise organic search platform was used to centralize insights and support the team’s global SEO strategy.

Using Botify’s platform, including AlertPanel, ActionBoard, and log file analysis, Adevinta ran more than 8,700 crawls across 15 billion URLs and turned crawl data into actionable SEO improvements. The company reduced crawl budget and page bloat by removing duplicate and low-performing pages, improved internal linking, created a weekly SEO health score report, and gained better visibility into organic ROI. Botify helped drive a +30% year-over-year increase in global organic search visibility and +54% YoY growth for one sub-brand.

Adevinta

Esteve Castells

Head of SEO