Case Study: RuPaul’s Drag Race boosts fan engagement with The Bot Platform

RuPaul's Drag Race - Customer Case Study

RuPaul’s Drag Race, through VH1 and Logo, needed a way to engage passionate fans during Season 10 while also driving attention to new episodes and existing content. The Bot Platform helped meet this challenge with its bot product, “Sissy That Bot,” designed to create an interactive experience that would serve superfans and boost audience engagement.

The Bot Platform built an expansive “Drag-O-Pedia” featuring season recaps, episode links, exclusive content, GIFs, quizzes, polls, and fun facts about contestants, plus interactive experiences tied to the show. The campaign generated 1.3M+ messages sent, a 51% subscription rate for alerts, a 94% read rate, and a 20% click-through rate to watch content on VH1.com, while also becoming an evergreen fan resource after the season ended.

RuPaul's Drag Race