Case Study: Showtime boosts Billions fan engagement with The Bot Platform

How Showtime Networks are using The Bot Platform to drive engagement with fans of the critically acclaimed TV drama, Billions

Showtime used The Bot Platform to support the Season 3 launch of its critically acclaimed TV drama, Billions. The challenge was to retain and engage loyal fans while growing the show’s social community and building excitement for the premiere.

The Bot Platform created a Facebook Messenger bot for Showtime that delivered trailers, character overviews, episode previews, plot recaps, quizzes, 360-degree experiences, music playlists, and shopping features, all tailored to the show’s high-brow tone. The campaign generated 440k message interactions, achieved a 27% sign-up rate for alerts, and delivered a 95% read rate on broadcasts.

Showtime