Case Study: Hardwell boosts fan engagement with The Bot Platform

How Hardwell used The Bot Platform to build the world's first Messenger bot for the music industry to engage with their audience

Hardwell partnered with The Bot Platform to tackle the challenge of managing millions of fan interactions across Facebook and other digital channels while creating a direct 1-to-1 line of communication with super fans. Using The Bot Platform’s Messenger bot technology, Hardwell aimed to improve audience engagement, reward fans, and make participation in competitions and Track of the Week voting easier and more interactive.

The Bot Platform built a world-first Messenger bot for the music industry that let fans vote on tracks, submit shout-outs for Hardwell’s weekly podcast, browse merch, receive exclusive news, and access special content—all within Messenger. The results included 1.2M+ fans using the bot, a 10k% increase in fan votes, a 26% higher CTR, and 7 million messages exchanged with fans.

Hardwell