Case Study: Coldwell Banker Mason Morse achieves a branded website, targeted marketing, and automated lead generation with Boston Logic

Mason Morse - Customer Case Study

Coldwell Banker Mason Morse (Mason Morse) engaged Boston Logic after working with a branding firm but lacking the resources to turn that brand into a functioning website or to manage ongoing online marketing. Serving Aspen Highlands, Snowmass and surrounding Colorado communities, Mason Morse needed segmented marketing and lead management for distinct audiences—vacation rentals and luxury second‑home buyers in Aspen, year‑round residents in towns like Carbondale and Basalt, and buyers at developer sales centers.

Boston Logic implemented its platform and digital marketing services to launch masonmorse.com and development‑specific sites, generate and route leads to the proper agents, and run targeted campaigns for each audience segment. Boston Logic’s solution centralized site and campaign administration, streamlined lead generation and routing, and enabled focused, development‑specific marketing—providing Mason Morse with organized lead flow and the ability to manage web and marketing efforts internally.

Mason Morse