Case Study: Jack Conway Realtors achieves a modernized online presence and higher inbound lead conversions with Boston Logic

Jack Conway Realtors - Customer Case Study

Jack Conway Realtors, a nearly 50-year-old brokerage led by CEO Carol Bulman and operating 650 agents, needed to modernize its technology without disrupting the organization. To update their technology fundamentals and digital presence, they engaged Boston Logic to modernize the JackConway.com website and online marketing capabilities through a deliberate, multi-year evolution rather than a sudden overhaul.

Boston Logic implemented a phased website and online marketing solution and improved lead management workflows, empowering Jack Conway’s internal leads team to follow up faster and hand leads off to agents more effectively. As a result, the Jack Conway website and campaigns now reach tens of thousands of people each month, have maintained and improved search engine placement and traffic despite strong competition, and have produced dramatically improved closing rates on inbound leads.

Jack Conway Realtors

Carol Bulman

CEO