Boston Digital
47 Case Studies
A Boston Digital Case Study
Wolf & Company, P.C., a top regional accounting firm, partnered with Boston Digital to strengthen its digital strategy. Their challenge was to generate more qualified leads and increase service offerings with current clients by overcoming friction that prevented clients from discovering these additional services.
Boston Digital re-architected the website's navigation and implemented a content strategy using HubSpot for lead acquisition and nurturing. This involved showcasing thought leadership and creating automated email drip campaigns. The solution drove a 20% increase in landing page submissions, a 27% rise in email conversions, and a 39% growth in returning visitors, shortening the sales cycle and increasing conversion rates.