Bospar
41 Case Studies
A Bospar Case Study
Tredence Inc., a leading data science and AI solutions provider, faced the challenge of having limited U.S. media presence despite its strong technical reputation and Fortune 500 customer base. The company engaged Bospar for strategic public relations services to boost its visibility, establish credibility with top-tier press, and differentiate itself in the crowded AI market.
Bospar implemented a targeted PR strategy that included building media relationships, proactive pitching, newsjacking, and securing executive bylines. The results were significant, with Bospar securing 168 media placements that generated approximately 975 million impressions. This effort successfully established Tredence as a credible voice in the U.S. and gave it the highest share of voice among its competitors.