Case Study: SpotHero achieves national media visibility and Uber acquisition with Bospar PR

SpotHero earned 213 placements and 1.38B UVM with Bospar

SpotHero, a leading digital parking marketplace, faced the challenge of generating newsworthy coverage in the non-glamorous parking category. Without a major product launch or funding round, Bospar's public relations team was tasked with reframing the company as an authoritative voice on urban mobility and consumer savings amidst intense competition for media attention in the post-COVID rebound.

Bospar implemented a multi-pillar strategy that included newsjacking travel trends with proprietary data, engineering broadcast syndication, owning the sports calendar, inserting the brand into cultural moments, and leveraging consumer finance narratives. This approach secured over 500 media placements, including national outlets like The New York Times and TIME, and generated over 1.38 billion unique monthly visitors in Q1 2022 alone. The successful campaign significantly increased SpotHero's visibility and contributed to the company's subsequent acquisition by Uber.

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