Case Study: Samuel Merritt University boosts Oakland campus visibility with Bospar public relations

Samuel Merritt University boosts Oakland campus visibility with Bospar and 131 earned media placements

Samuel Merritt University, a private health sciences university, engaged Bospar Public Relations to raise visibility for its health sciences programs and its new $240 million flagship campus in Oakland. The challenge was to generate media and policymaker interest in the grand opening, counter negative perceptions of the city, and highlight the campus's role in Oakland's ongoing revitalization.

Bospar implemented a strategy combining high-profile media outreach, coordination with local officials, and strategic event planning. The vendor secured major political speakers for the ribbon-cutting and generated significant media coverage, resulting in 131 earned media placements and over 2.2 billion total UVMs. The campaign led to a nearly 10% increase in web traffic for the client during the opening week and successfully elevated Samuel Merritt University's visibility and reputation.

Samuel Merritt University