Case Study: RealSense achieves category-defining CES coverage with Bospar PR

RealSense earns 51 media placements and 650.6M UVM with Bospar

RealSense, a leader in computer vision and depth-sensing technology, faced the challenge of gaining visibility at CES 2026 without a new product, booth, or keynote. With media attention focused on flashy announcements, the company risked being overlooked despite its technology powering many robots on the show floor. Bospar Public Relations was enlisted to tackle this PR challenge.

Bospar implemented a strategy to position RealSense as a category authority. This involved pitching the company's vision and expertise, leveraging customer deployments as proof, and issuing a trend-focused press release. The campaign secured 51 media placements, including top-tier outlets like Bloomberg and Engadget, and over 650 million total views. Bospar successfully made RealSense a defining voice in CES coverage without a traditional marketing activation.

RealSense