Case Study: Prepared achieves sustained media momentum with Bospar Public Relations + Marketing

Prepared drives 678 placements and 1.06B UVM with Bospar

Prepared, a pioneer of assistive AI technology for public safety agencies, faced the challenge of expanding its media presence beyond the public safety trade space following its $27 million Series B funding round. The company engaged Bospar to leverage strategic B2B public relations to heighten brand awareness and break into broader technology and business narratives.

Bospar implemented a sustained earned media and thought leadership program, initially focused on the funding announcement and later expanded to include hyperlocal outreach and social media services. The results were significant, starting with 41 earned media placements from the funding push, including top-tier outlets like the Wall Street Journal and TechCrunch. The extended campaign secured 84 local placements and grew the client's LinkedIn audience by nearly 2,000 followers, with an engagement rate of 7%, more than double the industry average.

Prepared