Case Study: Plume boosts media visibility and social engagement with Bospar PR and social media services

Plume boosts media coverage 108 placements with Bospar

Plume, a Silicon Valley company providing cloud-managed WiFi services, faced the challenge of shifting its narrative from technical details to the enhanced user experiences its technology enables. The company wanted to tell a bigger story about how it makes moments more connected and secure while also aiming to increase media coverage, secure speaking opportunities, and elevate its corporate social responsibility initiatives. To meet these goals, Plume engaged the PR and marketing services of vendor Bospar.

Bospar implemented a comprehensive strategy that included securing media placements, creating thought leadership content, and running targeted social media campaigns. This effort resulted in 108 media placements, including major outlets like ABC and the AP, and a significant increase in social media engagement and impressions. Most notably, Bospar's work on a fundraising cycling initiative helped increase donations by 11%, raising over $659,000, while their influencer partnership generated over 45,000 engagements and reached nearly 850,000 people.

Plume