ON24 - Customer Case Study

We helped bring ON24 from a webcaster to a virtual events platform – from webcasts and webinars to trade shows and corporate environments. We boldly built the brand as synonymous with a new generation of virtual business: publicizing the cities people least wanted to visit for physical trade shows; contesting the Consumer Electronic Show’s claim of being the most green event by pointing out that the most green event is a virtual one; and creating a virtual comedy contest that positioned ON24’s solution as the logical alternative to business travel.