Logitech - Customer Case Study

During our five years together, Logitech went from a $200 million mouse company with 5% awareness to a $1 billion multi-interface device leader with a brand value equal to Starbucks on a per-capita basis. We launched trackballs and immersive navigation, popularized wireless and created “experience rooms” to share the company vision with media. We paired the CEO with Doug Engelbart, inventor of the mouse, at a huge influencer event called “The Unfinished Revolution” which got covered everywhere.