Case Study: Displace achieves CES breakout coverage with Bospar PR

Displace earns 94 pieces of coverage and 3B+ UVM with Bospar

Displace, a startup creator of wireless, AI-native televisions, faced the challenge of making a major impact at CES 2026. Despite having award-winning products, previous agencies had only secured trade coverage. The company wanted to break through with top-tier consumer and tech media, establish thought leadership for its CEO, and turn its booth into a must-see destination, all within a tight timeline and without having shippable products for reviewers. They hired Bospar to achieve this.

Bospar designed a high-impact PR strategy that positioned Displace as a disruptive force challenging industry giants like Google. The solution involved targeted embargo outreach, creating compelling storylines around killing traditional wall mounts and promoting privacy-first AI, and securing executive briefings with top media. The campaign generated 94 pieces of coverage, over 3 billion total UVMs, and numerous "Best of CES" awards from major outlets like The Verge and Engadget, making it Displace's most successful CES to date.

Displace