Case Study: Cryptio achieves major crypto media visibility with Bospar

Cryptio lands Fortune exclusive and 75 media placements with Bospar

Cryptio, an enterprise-grade crypto accounting and reporting platform, faced the challenge of raising media awareness and visibility around its $45 million Series B funding. The company needed to clearly articulate its value proposition as essential financial infrastructure for large institutions adopting blockchain technology, aiming to resonate with financial decision-makers and mainstream business media. To meet this challenge, Cryptio engaged vendor Bospar for a public relations and marketing blitz.

Bospar implemented an integrated media and thought leadership strategy that began with a targeted push around the funding announcement. This was followed by sustained visibility through newsjacking major regulatory developments and positioning Cryptio's CEO as an expert voice. The solution secured 75 media placements, including an exclusive feature in Fortune and coverage in outlets like CoinDesk, The Wall Street Journal, and Axios. The campaign achieved over 370 million total UVM, successfully validating Cryptio's market position and growth story.

Cryptio