Case Study: Bloomreach boosts AI ecommerce thought leadership with Bospar

Bloomreach earns 210 media placements and 805M UVM with Bospar

The customer, Bloomreach, an AI-powered ecommerce personalization platform, faced difficulty standing out in a saturated market and translating its product innovation into sustained media attention. Its challenge was to elevate its leadership in AI-powered commerce and increase executive visibility. To achieve this, Bloomreach partnered with vendor Bospar to design a strategic communications program.

Bospar implemented a multi-layered PR program that secured high-impact media coverage, positioned executives as thought leaders, and leveraged product launches and proprietary data. The solution resulted in 210 earned media placements and over 805 million UVM. Bospar successfully secured coverage in major outlets like Yahoo! Finance and Retail Dive, significantly increasing visibility and establishing Bloomreach as a trusted authority on AI personalization.

Bloomreach