Apigee - Customer Case Study

We helped Apigee popularize APIs and establish itself as the leading API platform. We implemented customer programs with key participants like Walgreens to establish credibility among buyers and developers, along with mass media outreach driven by the creation of the “Apigee Institute,” a select group of thought leaders within the company who both released data-driven publicity figures as well as toured the world through a series of conferences to promote leadership in the space and drive major media coverage.