Case Study: Aliya boosts fintech visibility and credibility with Bospar PR and social media

Aliya earns 21 media stories and 174,053,159 UVM with Bospar

Aliya, an operational intelligence fintech startup, sought to build credibility and market awareness for its AI-powered lending platform as it emerged from stealth mode. Their challenge was to use public relations and social media services from Bospar to reach and influence key decision-makers at banks and financial institutions through earned and paid media in authoritative publications.

Bospar implemented a proactive, news-driven media relations strategy that capitalized on timely industry developments and highlighted the CEO's thought leadership. This PR effort secured 21 media stories in leading financial publications and podcasts. Additionally, Bospar's social media services drove massive growth for both the corporate and CEO's channels, with impression increases exceeding 6 million percent and follower growth of over 390% for the corporate account.

Aliya