Case Study: Zig Zibit boosts trade show engagement and generates leads with BOS Digital

Zig Zibit attracts 400 pre-registered attendees with Bos Digital

Zig Zibit, an exhibit and display production company, faced the challenge of increasing booth traffic and brand recognition at a major trade show. They engaged vendor Bos Digital to develop a holistic digital marketing campaign aimed at generating new revenue by engaging with event decision makers.

Bos Digital implemented a multi-phase engagement strategy that included inviting attendees to pre-register for contests and a grand prize drawing. During the show, an interactive mosaic activity boosted social media engagement. Bos Digital ran and tracked 17 separate campaigns, which resulted in over 400 pre-registered attendees and 18 qualified sales leads. The campaign also generated over 12,000 social impressions and 725 engagements.

Zig Zibit