Case Study: Now Hear This wins Best Audiology/Hearing Center with BOS Digital's email marketing campaign

Now Hear This wins award with BOS Digital after driving 392 clicks in a 4-part email campaign

Now Hear This, an audiology center in Raleigh, NC, faced the challenge of mobilizing its patient base to win a "Best Of" award from the News & Observer, which required securing the most votes over a two-week period. They engaged the vendor, Bos Digital, to create a targeted email marketing strategy to drive votes from their list of over 5,000 contacts.

Bos Digital implemented a strategic email campaign, deploying a 4-part email series that encouraged subscribers to vote. The solution was highly effective, generating 392 clicks to the voting page and resulting in Now Hear This winning the award. The campaign achieved a 30% open rate and a 16% click-through rate, which was nearly five times greater than the industry average for email marketing.

Now Hear This