Case Study: Carolina’s Choice Real Estate saves over $80K in ad spend with BOS Digital

Carolina’s Choice Real Estate saves over $80K in ad spend with Bos Digital

Carolina’s Choice Real Estate, a real estate firm, had been managing its own Google Ads campaigns for fifteen years. While the ads generated leads, owner David Wilson suspected there was room for improvement and sought help from BOS Digital to evaluate his target market and conversion tracking.

BOS Digital assessed the Google Ads account and identified critical errors, including incorrect geographic targeting and overly broad keywords. They corrected these issues and restructured the campaigns. As a result, Carolina’s Choice Real Estate saved over $80,000 in previously wasted ad spend and can now confidently target the right audience to drive more qualified leads.

Carolina’s Choice Real Estate