Case Study: SPW Association (Prader-Willi Syndrome) Portugal raises awareness of Prader-Willi Syndrome with Born

SPW Association (Prader-Willi Syndrome) Portugal launches first national conference in 2026 with Born

The customer, SPW Association (Prader-Willi Syndrome) Portugal, faced the challenge of raising public awareness for the rare and often misunderstood Prader-Willi Syndrome ahead of its first national conference. The association partnered with the vendor Born to create a communication campaign that would highlight the realities of living with the condition.

Born developed a multimedia campaign, including an event identity and an awareness film, under the tagline "Have you ever imagined what it's like to live hungry 24 hours a day?". The solution was based on real stories gathered from families and portrayed the daily life of caring for someone with the syndrome. The campaign by Born successfully brought attention to the conference and fostered a discussion on scientific advances and access to new treatments.

SPW Association (Prader-Willi Syndrome) Portugal