Case Study: Jerónimo Martins brings the Portuguese Mediterranean Diet to life with Born

Jerónimo Martins boosts Juliana with Born, reaching 405K online views

The customer, Jerónimo Martins and its retailer Pingo Doce, faced the challenge of making the Portuguese Mediterranean Diet tangible and relevant for modern consumers. They partnered with the vendor Born to create a fresh perspective on this healthy dietary tradition and integrate it into daily life through a 360º communication project.

Born developed 'Juliana,' a naming and branding initiative that paid tribute to the female guardians of the diet. The solution included a storytelling approach with scientific, educational, and commercial pillars. The campaign significantly increased soup sales for Pingo Doce, achieved Top of Mind brand status, and generated extensive media coverage. An eight-episode series garnered over 405K online views and the project won multiple creative awards.

Jerónimo Martins