Case Study: Veet boosts awareness and sales with Born Social

Veet - Customer Case Study

Veet worked with Born Social to launch its new Dermaplaning Kit. The challenge was not only to raise awareness of the product, but also to address a knowledge gap, since many women didn’t understand what dermaplaning was or why it mattered.

Born Social created a hyper-targeted multi-channel campaign that combined segmentation, educational “how-to” videos, and influencer marketing aimed at niche communities. By using both beauty experts and everyday enthusiasts, Born Social helped Veet drive strong results, including a 354% CTR increase, a 19% brand lift increase on launch day, and 5.7x sales growth in the first week at Boots.

Veet