Case Study: Nando's boosts Pan-Fry appeal with Born Social

Nando's - Customer Case Study

Nando’s worked with Born Social to help launch its Pan-Fry home cooking kit and make people want to try it at home. The challenge was to show how easy it is to use, how quickly it adds flavour, and how versatile it is, without getting lost in the crowded world of social cooking content.

Born Social created a platform-first social campaign built around two long-form recipe videos: a split-screen tutorial with four recipes and a reverse-played food-porn style video. The content was designed to feel native, appetising, and educational, and delivered strong results for Nando’s, generating 20M impressions, 5.3M reach, 11K reactions, and 424K 100% video views.

Nando's

Thoko Zondo

Brand Manager