Case Study: Kopparberg strengthens brand recall and festival engagement with Born Social

Kopparberg - Customer Case Study

Kopparberg partnered with Born Social to help protect its UK cider market share as competitors gained ground. The challenge was to build a stronger emotional connection with a broader audience and stay relevant with younger consumers in an increasingly saturated, low-loyalty drinks market, using social content, strategy, photography, and content planning.

Born Social developed a culture-led social campaign anchored around music, live events, and festivals, including “The Festival Insider” and always-on seasonal content across Instagram and Snapchat. The work delivered measurable gains, including a 15% uplift in message association, 7.6% higher ad recall, and a 58% reduction in festival CPM across the account, while also improving dwell time.

Kopparberg

Rob Salvesen

Head of Marketing