Case Study: Champo builds brand awareness and credibility with Born Social

Champo - Customer Case Study

Champo, a newcomer in the hair care category, needed to build awareness and demand in a highly competitive market dominated by bigger brands. Born Social supported the brand with influencer marketing, alongside reporting and identification analysis and creative direction, to help Champo establish a stronger position quickly.

Born Social created an influencer-led campaign that combined macro partnerships with micro-influencers across Instagram, positioning hair care as part of a lifestyle and giving creators freedom to share authentic everyday product use. The campaign reached 4 million people, delivered a 2.25 lifetime return on ad spend, sold 16,000 bottles, and generated £500K in revenue from paid spend alone.

Champo