Case Study: Unilever transforms distributor ordering with BORN Group's B2B eCommerce platform

Unilever transforms distributor orders across Argentina after 85 years with BORN Group

Unilever, a global consumer goods company, faced a challenge in Argentina where its extensive network of distributors and retailers relied on inefficient offline channels. To modernize this route to market, Unilever partnered with BORN Group to build a feature-rich B2B eCommerce platform that would help retailers manage distributor orders more effectively online.

BORN Group implemented a solution built on Adobe Commerce Cloud, transforming the traditional distributor-retailer relationship into a seamless digital experience. The platform included distributor-specific catalogs and integrations with distributor ERPs for order fulfillment. This project by BORN Group aimed to increase store coverage, add new clients, boost order frequency, and reduce operational costs for Unilever.

Unilever