Case Study: The Stylist Group achieves digital-first multi-device publishing with BORN Group

The Stylist Group reaches 4 million readers with BORN Group's digital-first publishing

The Stylist Group, a female-focused media company, faced the challenge of migrating its well-established print magazine to a digital-first environment while maintaining a harmonious style across both formats. Vendor BORN Group was tasked with delivering a solution to display content across multiple devices.

BORN Group implemented its Cito content production tool to handle the requirements. This solution ensured content remained aligned with the print edition's style while enabling digital consumption. The outcome allowed readers to access content on mobile, tablet, or desktop, and provided Stylist with insightful metrics to measure content performance for future deployment.

The Stylist Group